Wyoming office of tourism

CLIENT: Wyoming Office of Tourism (TravelWyoming.com) • LEAD CREATIVE TEAM: Will Taylor (Fortified13) and John Mounier.

The "That's WY" Campaign (Wyoming Office of Tourism) -- this is One of the cleanest, coolest, longest running campaigns I’ve created… the “That’s WY” campaign and tagline was originally developed for The Wyoming Channel (Now “Travel Wyoming” - a travel channel operated by the Wyoming Office of Tourism) about 13 years ago. • CONCEPT CREATION, Original writer/creative lead: Will Taylor • Original creative team: John Mounier and Will Taylor. Also, a shout to the Wyoming folks for keeping the campaign running for all these years. Nice job, guys! ©2021 Wyoming Office of Tourism. All rights reserved.

PRODUCED BY "TRAVEL WYOMING" AND THE WYOMING OFFICE OF TOURISM • CONCEPT CREATION, Original writer/creative lead: Will Taylor. • Original creative team: John Mounier and Will Taylor. ©2021 Wyoming Office of Tourism. All rights reserved.

ORIGINAL CONCEPT SCRIPT FOR THE "THAT'S WHY" CAMPAIGN (~2007-2010) • CONCEPT CREATION, Original writer/creative lead: Will Taylor. • Original creative team: John Mounier and Will Taylor • CAMPAIGN WAS ORIGINALLY DEVELOPED FOR "THE WYOMING CHANNEL," "'THAT'S WY' TV" AND WYOMINGCHANNEL.TV (NOW "TRAVEL WYOMING" - A TRAVEL CHANNEL OPERATED BY THE WYOMING OFFICE OF TOURISM

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