McClatchy News / Sacramento Bee

CLIENT: McClatchy News / Sacramento Bee PROJECT: Creative and content development for newspaper (print and online) promotions and public service. CREATIVE TEAM: David Flanagan (CD); Garth Nearents and Margaret Spengler & Laurie Widman (AD); Will Taylor (Copywriter/Lead Writer).

Part of campaign to promote newspaper archives • Art Director: M. Spengler • Concept / lead writer: Will Taylor

Part of promo campaign (targeting college students) • Art Director: G. Nearents • Concept / lead writer: Will Taylor

Part of promo campaign (holiday reader contest) • Art Director: G. Nearents • Concept / lead writer: Will Taylor

150-year anniversary campaign • Creative Direction: G. Nearents • Creative Team: D. Flanagan, D. Herndon & Will Taylor

Part of community appreciation campaign • Art Director: G. Nearents • Concept / lead writer: Will Taylor

Concept sketch for branding campaign • Concept / illustrator / writer: Will Taylor

Concept sketch for branding campaign • Concept / illustrator / writer: Will Taylor

Part of branding campaign • Art Director: M. Spengler • Concept / lead writer: Will Taylor

Part of campaign (promoting columnists) • Art Director: G. Nearents • Concept / lead writer: Will Taylor

150-year anniversary campaign • Creative Direction: G. Nearents • Creative Team: D. Flanagan, D. Herndon & Will Taylor

Part of promo campaign (holiday reader contest) • Art Director: G. Nearents • Concept / lead writer: Will Taylor

Marketing brochure • Art Director: M. Spengler • Concept / lead writer: Will Taylor

Part of Sacramento Kings "Arena Poster" campaign • Art Director: G. Nearents • Concept / lead writer: Will Taylor

Part of promo campaign (holiday reader contest) • Art Director: G. Nearents • Concept / lead writer: Will Taylor

Part of promo campaign (reader contest) • Art Director: G. Nearents • Concept / lead writer: Will Taylor

150-year anniversary campaign • Creative Direction: G. Nearents • Creative Team: D. Flanagan, D. Herndon & Will Taylor

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